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Trading volume |
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Decline of sales volumes stopped
In this overall economic and industry environment, Software
AG achieved consolidated sales of €411.4 million in 2004
(2003: 420.0). We generated a significant portion of our
revenue outside of the Euro region, mainly in the US dollar
zone. Accordingly, the strong Euro clearly affected the
reported revenue, even though at constant currency rates,
the sales volume rose slightly above that of 2003.
Increase of the promising license business
More than one quarter of our total revenue was generated in
the strategically important software license business. The
licensing revenue, which offers attractive margins, increased
by 10 percent to €114.2 million. Besides expansion and
replacement investments by our established customers, new
customer projects in particular contributed to this
growth.
The business area of Enterprise Transaction Systems
(ETS) accounted for most of the license sales. With the
products Adabas and Natural, it is geared towards the
upgrading of databases. Demand was reinforced through
the extension of our product line by enhanced IT system
productivity and performance packages. Another boost in
the Enterprise Transaction Systems area came from our
intensive global customer contact program. Both effects
enabled 12 percent growth of license revenues to €85.9
million.
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The performance of existing applications of the German
Federal Securities Administration, the Belgian Railway, and
the state of California and others were boosted during 2004.
Adabas is still one of the world's fastest and most reliable
databases. New Adabas customers included the Bank of
Tirol & Vorarlberg, the Russian Gorki Automotive Plant,
and the Central Government Organization in Italy.
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Customer base enlarged in both business segments |
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Integration ever more in demand
In the XML Business Integration segment, the business year was
somewhat subdued at first. In the course of the year, however,
XML revenues were increased, which more than compensated for
the slow beginning. The extended range of XML Business Integration
products and services offered also contributed to the flourishing
business in this sector. With integration packages and integration
solutions, our portfolio was significantly enhanced in the second
quarter. The first positive effects of the introduction of these
packages was to strengthen revenue, which amounted to €26.1
million Euro (2003: 26.2). Net of currency effects, this value
lay slightly above that of 2003. Our integration customer base
was expanded to include, amongst others, the state of Florida,
the Spanish financial institutions Mapfre Vida and Mapfre Caja
Salud, and the French association Prism, which operates in the
health sector.
Higher products revenue
Maintenance revenue fell by 1 percent, at constant currency
rates, to €182.6 million. We were able to more than compensate
for this slight decrease through the sale of software licenses,
a very positive development. Therefore, the combined revenue
from both product license and maintenance sales increased to
€296.8 million. Before currency effects, this corresponded
to an increase of 4 percent.
Restraint regarding professional services
Businesses now only order professional services when these also
result in a reduction of their costs. Accordingly, in 2004 we
once again operated in a professional service environment
characterized by excess capacities and pricing pressure. We only
accepted service projects that met our fixed profitability criteria.
Our withdrawal from unprofitable segments is reflected in reported
revenue, which fell by 8 percent to € 112.8 million.

Regional revenues profit from the license business
In the North America / Northern Europe region, Software AG generated
revenue of €171.4 million (2003: 186.2). At least two thirds of the
revenue in this region is determined by the American market.
Correspondingly, the exchange rates changes compared to 2003 had
a strong impact on the regional result. Before currency effects,
the revenue reported was €180.4 million, that is 3 percent below
the 2003 figure.
The revenue in region South increased by 6 percent to €129.7
million. A quarter of all sales were generated from new software
licenses. With 44 percent growth, the licensing revenue increased
significantly to €32.3 million.
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In the Central/Asia region, we achieved revenue of €111.4 million.
Half of the nominal 2.7 million decline is due to currency effects.
Declining volumes in the professional services area were countered by
growing maintenance and license sales. In the license business, the
region achieved a revenue increase of 16 percent, to
€32.6 million.
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For details, please see the segment reports |
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Strong international market position
Software AG is the second-largest software house in Germany,
one of the largest software vendors in Europe, and a world
leader in XML technology. We operate in two segments:
- The high-performance database market and
- integration.
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In the high-performance database market we are amongst the
leading enterprises, world-wide. This strong position provides
the basis for our expansion into the growing integration market.
The integration market is fragmented with a large number of small
suppliers. In this context, our target group still mainly
consists of major enterprises. Through the size of the
corporation, Software AG is in an optimal position to implement
the large projects which are relevant to this group of customers.
This holds for both the complexity of projects, and also the
international aspects of project design.
Software AG's position in the up-and-coming e-government
segment has been significantly reinforced. In 2004 we acquired
a double-digit number of new customers.
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Partner for integration projects in major corporations |
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