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By extending our value chain and expanding and
modernizing plants, we gear up for increasing
demand and develop promising new business areas.
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We create growth opportunities with technical
innovations and creative marketing ideas.
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Celanese has been present in Asia for decades.
Expansion in this growth region is one of our main
strategic goals.
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A key prerequisite to growth in the chemistry
business is cost leadership. Celanese also has
aggressive tools for improving efficiency. Above all
we rely on People Excellence.
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