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With the acquisition of the emulsion business from Clariant, Celanese extends its Acetyls
value chain into higher value added businesses. This enables the company to strengthen
its core business and benefit from the market and customer focus of the emulsions
business while developing into a higher value, less cyclical company.
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Industrial chemistry is a matter of experience. The driving forces for innovation are process
improvements and new applications. In October 2002, Celanese celebrated the 75th anniversary
of the Ruhrchemie plant at Oberhausen. With its impressive history, the Ruhrchemie
site has proven that it is a leader in developing new technologies and that it can adapt
to changes in the market quickly.
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Technical Polymers can be used in applications where other types of polymers and materials are
not resistant enough. GUR® is just such an example: Its resistance to wear and tear, impact, chemicals
and extreme temperature makes GUR® the top choice for applications as diverse as hip joints,
snowboard bottoms, chain guides and truck bed liners. With the commissioning of a new state-of-the-art
production plant in Bishop, Texas, Ticona has created the necessary base for continued
growth at an above-average rate in these and other markets.
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From production in Kelsterbach to the point where a car maker in Detroit installs
the actual part, Ticona has to keep an eye on product costs, costs for the whole
system - a pump, for instance – and provide product development service for
customers. It is exactly this combination of product quality, supplier reliability,
technical service and ability to innovate that makes Ticona successful.
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